Benjamin Aaron is a mover and a shaker, and of course, a soap maker. He is the chief formulator at Prairie Soap Company, a co-founder of Lovin Soap Project, and a soon-to-be author of a phenomenal book based on business in our industry.
Determined to Trace
At Central Soapers Workshop 2014, he’ll be presenting in the Workshop with his talk called, Determined to Trace.
He’ll explore the power of goal-setting within the context of a soap and body care start-up, being 100% responsible for the outcomes of your business, his personal philosophy of failing forward — shooting first, aiming later, and lastly, recruiting the right type of help for your business so that you may focus on the growth and development of your company.
If you need a kick in the pants to get on the right track in your business by taking full ownership of your future, Benjamin will inspire you to make your dreams a reality.
Before he swiftly delivers on that inspirational butt kicking, you might want to get to know him a bit better. So, we’ve caught up with him and asked him a few questions about his deepest darkest desires. Well, actually, we asked him some silly off the wall questions, just to see what he would say.
Are you a night owl or early bird?
Definitely, early bird.
Do you have any pet peeves?
Complainers. When toilet paper is not put on the roll the right way.
What is one book everyone should read?
The Education of Little Tree
If you only had 24 hours to live, what would you do?
Immediately drive to the Pacific Ocean.
What’s your guilty pleasure?
I occasionally eat the entire tube of cookie dough without ever baking cookies.
If you could live anywhere in the world, where would you live?
If you were an animal, what kind of animal would you be?
What is the meaning of your name?
Son of the right hand.
Meat & Potatoes
What exactly is it that you do?
What inspired you to do what you do?
What’s one piece of advice you would give an aspiring entrepreneur.
Have the courage and resolve to not give up after everyone tells you no.
Name three people in your industry that you admire?
What do you think is the biggest threat to the success of small business in America today?
Fear of personal failure. There are no external circumstances that can dictate your success or lack thereof.
Who/What introduced you to the craft of soapmaking?
What is your soap philosophy?
Shoot first, aim later.
Please tell us in one short sentence, why we NEED to hit up your presentation at CSW 2014.
Sometimes it takes an outsider to help you realize and express your own gifts and talents. Join me for clarity, and to find purpose in relation to your desires and your business.